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Spread on bitcoin cut in half so clients keep more of their gains. With immediate effect, spreads on all crypto assets on the eToro platform have been trimmed with the spreads on many assets, including bitcoin, cut by more than half. This move means that clients will keep more of their gains.

Yoni Assia, Co-founder and CEO of eToro commented: “We’re committed to supporting the mass adoption of crypto. We want to make it as simple and accessible as possible for investors to buy, sell or hold crypto. Cutting costs so clients keep more of their gains is one part of this. “

We are also committed to raising awareness among investors of the potential offered by crypto and the blockchain technology that underpins it. This includes sponsorship, advertising, speaking at events and producing educational material. Yes, crypto is highly volatile and not appropriate for all investors, but we also believe that for many it can have a role to play as part of a diversified long-term portfolio.”

Efforts to raise awareness of crypto include eToro’s sponsorship of seven Premier League football clubs in a deal paid with bitcoin, sponsorship of German football team Eintracht Frankfurt, and partnering with French tennis player and eToro user Gaelle Monfils. Yoni Assia said: “Over and over again we see headlines announcing the end of crypto, yet in reality we continue to see interest in and demand for these assets. The huge price rally at the end of 2017 brought crypto to the attention of the masses and thrust these infant tech companies into the spotlight. Since then prices have stabilised and the crypto industry has had the chance to catch its breath. It has used this opportunity to engage with and educate regulators and participants across traditional finance services as to the opportunities offered by crypto and blockchain more broadly.

At eToro, we welcome appropriate regulation for crypto and believe that it will accelerate mass adoption. “Crypto is here to stay. We believe that in the future all assets will be tokenized and that crypto is just the first step on this journey.”